Monk targets Catholic slice of on-line
market
By JOHN L. ALLEN
JR. NCR Staff Denver
Think of him as a cross between St. Paul and Bill Gates. Br. Mary
Aquinas Woodworth wants to evangelize in cyberspace and to do it in a way that
builds both an apostolic and a financial bottom line.
Woodworth, who designed the well-known Monastery of Christ in the
Desert Web site, was in Denver to try to sell the bishops -- and any venture
capitalists within earshot -- on his plan for a Catholic Internet service that
would capture the users total online experience, from E-mail to chat to
Web browsing. As he sees it, building such a domain is the next evangelical
frontier.
People spend time online, and commercial companies want as
much of their attention as possible, Woodworth told NCR. The
church should capture that attention by providing a rich spiritual environment.
We need to offer all the services people are seeking, but our objective is not
just to sell stuff but to give it a spiritual sense.
Woodworth told the bishops that, if he can capture 10 percent of
the Catholics estimated to be in the United States, thats 7.5 million
people -- and if they are willing to pay $5 a month for the service, a bargain
compared to America Onlines $19.95, thats $450 million in annual
revenue. We would be the number two online community in the world,
Woodworth predicted. And with Latin Americas 400 million Catholics and
Europes 270 million, the potential for growth is virtually unlimited.
It would be profitable to invest $100 million in the U.S.
alone to own the time and attention of that audience, Woodworth told the
bishops. Were looking for financial backing. Were seeking
partners and venture capitalists to invest in a self-sustaining, competitive
approach to the market. ... Its very expensive to build online
communities. Its necessary for the church to change the way it does
things. We need the same investment in time and talent as the commercial
entities.
We could fund extraordinary content, compelling
content with the right backing, Woodworth concluded. Id do it
and make money.
America Online is the model, the competitor, Woodworth
told NCR. Theyre doing it, of course, to sell ads. The idea
is to build a Catholic equivalent. The power of it is, if you do it right,
people will touch the faith on a daily basis.
Woodworth sees his service as a gateway to a rich diversity
of Catholic communities. He insists he is not looking to exalt one
version of what it means to be Catholic over others. Im very
comfortable with the church and its teachings. I think theyre true, that
theres a deep intellectual coherence. But Im not coming from a
right-wing Catholic view, Woodworth said. In fact, he wants to help
groups as diverse as the Knights of Columbus and the Catholic Worker establish
online presence.
For Woodworth, the project is the latest twist in a personal
journey that has taken him from the software industry into religious life, and
now back into the digital maelstrom. He grew up in Denver but decided to trek
to Thomas Aquinas College in Santa Paula, Calif., for his undergraduate degree
-- attracted less by its reputation for dogged Catholic conservatism than for
its Great Books curriculum. It was there he decided to convert. He quickly felt
the tug of religious life.
After the Carthusians told him to take some time for discernment,
Woodworth turned to the other great passion of his life, computers, and went to
work for a high tech software firm in Denver. He worked as a programmer and
systems analyst. After a few successful years, Woodworth felt called to a mode
of life even more radical than the Carthusians offered. He sought permission to
become what canon law calls a diocesan hermit -- someone who lives
in total solitude with the permission of a bishop.
That decision led Woodworth to the Santa Fe diocese and to a
hermitage adjacent to the Monastery of Christ in the Desert in rural New
Mexico, one of the most isolated spots anywhere in the world. It was there that
Woodworth lived the hermetic vocation for four years, fully intending it to be
for life. I went in thinking Id never see a computer again,
he said.
But God, as Woodworth believes, had other plans. In 1994, the
monastery had an influx of vocations, and its abbot turned to Woodworth for
help in figuring out how to pay the bills. Woodworth suggested Web page design
as a logical extension of the monastic tradition of illuminated manuscripts,
and suddenly the monastery -- which, when Woodworth entered, had no electricity
and used kerosene lamps -- was running computers off solar panels and using
cellular phones to connect to the Internet.
One of the monasterys first projects was to put up its own
Website, www.christdesert.org, and that is when things really took off.
At our peak we had 10,000 hits an hour, Woodworth said.
Actually, we probably had many more, but 10,000 exhausted the capacity of
our server.
We took down New Mexico, Woodworth says with a grin.
The entire state is connected to the Net by one Internet service provider. The
intense demand for the monasterys Web site caused it to crash.
What is the appeal? Amidst all the chaos on the Net, here
was this peaceful, beautiful site. It gives you a taste of what monastic life
is like, Woodworth said. The site offers pictures of the monks at work
and in prayer, sound clips of their chant, an E-mail slot for prayer requests,
and images of the monastery itself in the different seasons. The prayer
requests have become an apostolate in themselves, Woodworth said.
We have two brothers who now handle that full-time, doing nothing
else.
The site became a media sensation, with stories in USA
Today and The New York Times and segments on CBS Sunday
Morning and ABCs World New Tonight. Woodworth himself
has become something of a celebrity -- even surrounded by princes of the
church, in Denver it was Woodworth most journalists sought out.
Woodworth and the monks of Christ in the Desert were invited by
the Vatican to help work on the Holy Sees Web site. The experience taught
him that daring new visions of what cyberspace means for the church are not
going to come from Rome.
Based on the experience working on the Vatican [Web site], I
did a lot of deep thinking about the church and technology. I realized it
wasnt going to happen from the Vatican, Woodworth said.
High technology and the new media are not their thing. I
also thought about the existing religious orders, and realized those
institutions arent up to doing this either.
In Denver, Woodworth brought the same message to the bishops,
telling them bluntly that high tech is not, and should not be, their forte.
The cultural and managerial demands of new media design and presentation
and the development of doctrine are different. ... The hierarchy is not itself
the perfect environment for developing content. Its not perpetually
creative, he said.
For that kind of creativity, Woodworth has founded what he calls
nextscribe studios, the corporate nucleus for the Catholic Internet
presence he hopes to build. He says he knows of more than 100 Catholics ready
to work with him, yearning for a way to combine their passion for technology
with their spiritual leanings. He eventually envisions a new religious
community, the Scribes of St. Peter, whose apostolate will be in
cyberspace.
The culture of high tech work is distinct. Its
extremely demanding, it takes a lot of concentration. It often takes you eight
to 10 hours to get your mind around a problem. It doesnt fit in easily to
the monastic schedule. The work demands a new kind of spirituality,
Woodworth said. A lot of religious orders developed in an agrarian age. A
whole understanding of the meaning of work was built into Benedictine
spirituality, for example. Its a question of pace, of a more passive
approach to work. Work is not an active part of the spiritual life. It simply
happens naturally, because of the seasons.
The modern sense of work is, in a way, a much more perfect
vision. Instead of work being a simple necessity, in a well-managed company,
work is ultimately focused on the other -- what can I do to help him or her?
This evolution gives us the opportunity to build a deep spirituality around
work.
After his presentation in Denver, one of the bishops rose to ask
Woodworth if all of this dreaming wasnt just a little too grandiose, too
ambitious. Couldnt we accomplish the same thing, he asked, just by
pushing the national bishops Web site in parish bulletins?
To really capture time and attention, you have to provide a
comprehensive service, Woodworth answered. But the key point is
that its sustainable, its possible, instead of thinking we
cant do that. The church shouldnt give it up. Theres too much
at stake.
And if it never happens? Id love to go back to the
hermitage, Woodworth said. I miss it intensely.
National Catholic Reporter, April 17,
1998
|