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EDITORIAL Progressive agenda beckons beyond
Microsoft
Few analysts ponder the current dispute between Microsoft and the
Justice Department without looking to the 1890s for context. Then, too, a
massive economic transition was underway, and then, too, one mans company
seemed poised to exercise almost total control. The comparison between the
industrial and information revolutions, and between John D. Rockefeller, the
oil magnate, and Bill Gates, is so natural as to seem inevitable. It is also
terribly misleading.
The key difference is that in the 1890s, debate over what role the
people might play through their democratic institutions in setting limits to
corporate power was just beginning; in the 1990s, that debate has largely been
settled in favor of the corporate sector. The legacy of the Reagan era is that
the basic tenets of deregulation and laissez-fare no longer describe one side
of a national conversation about economic policy -- they are that
policy.
So its a welcome development to see the Justice Department,
in however belated or anemic a fashion, exerting itself on behalf of the public
interest. The departments action bucks the current drift into
technological determinism, the notion that technological change is like the
tides -- inevitable and beyond human control. In fact, human beings are right
now hard at work determining how technology will affect society, and the vast
majority of them work for companies such as Microsoft, Disney and TCI. The
question is not whether people will decide how technology changes the world,
but which people. More broadly, its whether all of us as citizens
-- not as self-interested consumers but as citizens concerned for the common
good -- should have a place at the decision-making table.
As cultural critic Neil Postman rightly points out, technological
change is not additive, its ecological -- in other words, it changes
everything. Certainly thats true today, as the predicted convergence of
TVs, computers, telephones and the Internet promises to utterly transform how
we access and communicate information. As NCR reported May 22 [see link
at the end of this article], both the Clinton administration and the
Republicans in Congress are in lockstep on what role government should play in
this arena: none. Without any public debate, surrendering control to the
corporate sector has become our de facto national policy. Again,
thats what makes the Justice Departments action so remarkable.
So, heres whats a stake in the Microsoft case. At one
level, its whether a single company should be able to control access to
cyberspace, which is what Microsofts insistence on combining its Web
browser with its operating system amounts to. If the only way for most people
to get on the Web is through the Microsoft portal, that gives the
company tremendous sway over what sites most people see most often.
Microsoft already has introduced Carpoint, its own online auto
sales outlet, and Sidewalk, a virtual shopping mall. It has also purchased
WebTV. In one possible future, you wont be able to buy a car or watch TV
without lining Bill Gates pockets. Its hard to imagine that placing
so much power in one set of hands isnt ultimately harmful to competition,
whether of products or ideas.
This is not to vilify Microsoft, which has delivered a remarkable
run of generally terrific products. More are soon to come -- anyone whos
ever spent an agonizing couple of hours in a traffic jam, for example, will
appreciate this falls release of AutoPC, which employs speech recognition
to allow people to receive E-mail, surf the Web, dial a cellular phone or get
directions to a restaurant while driving. Childhood development experts are
generally hailing the Actimates, Microsofts line of
smart toys now in development. Nothing wrong with bringing creative
stuff to the market.
Indeed, theres nothing wrong either with profit or with
size. In pursuing these aims, Microsoft is simply behaving as companies do. But
the point is that profit and size by themselves are insufficient to guarantee
that technology operates in ways that are socially beneficial rather than
socially toxic. It would be good, therefore, if the Justice Department
prevails, and if Microsoft is compelled to make room for competitors.
But at another level, much more than simple enforcement of
antitrust laws is necessary. If the people -- especially those most at the
margins -- are to be anything but losers in the information revolution, America
must craft a progressive national agenda for technology policy.
What might such an agenda look like? Clearly a serious commitment
to universal access to information technologies should be its first component.
Next, the national agenda should protect and support noncommercial zones in
cyberspace.
We should not repeat the mistake of allowing radio and television
to be entirely dominated by commercial voices. The consequences of that
decision in impoverished public discourse and a widespread sense of
disempowerment are clear. Instead, it should be our national policy that civic
affairs, the arts, explorations of our cultural diversity -- in short, the type
of content the marketplace is ill-equipped to provide -- are properly funded,
well-produced and widely available.
Lawrence Grossman, among others, has sketched in his book The
Electronic Republic (Penguin USA) how such a public presence in cyberspace
might work. Grossman sees such an initiative by way of analogy to our public
museums and universities, widely viewed as the envy of the world. If we can do
it in the real world, Grossman reasons, we can do it virtually. He argues in
favor of taxing broadcast spectrum allocations and telecommunications mergers
to generate a pool of resources for nonprofit groups to create content that can
compete for eyeballs on a level playing field with the likes of Disney and
MSNBC.
Whether his plan or some other ultimately prevails, Grossman is at
least asking the right questions. Because new technologies are so complex and
the pace of change so intense, people concerned with justice often throw up
their hands. But precisely because of that vacuum of attention, commercial
interests have been able to colonize and exploit cyberspace without facing a
serious moral critique. Its time for that to change.
We have some reason to be cheered by the Justice Departments
spunk, to the extent that it acts as a proxy for the whole notion of meaningful
action by the public sector. But no matter who prevails in that dispute, the
broader crusade is still to be waged. At the end of the 1990s, what America
needs is a new burst of the populist energy of the 1890s, an insistence that
technological change be made to serve the public good. Were that to occur,
perhaps the comparison between the two eras and their respective avatars --
John Rockefeller and Bill Gates, Standard Oil and Microsoft -- might make sense
after all.
National Catholic Reporter, June 5,
1998
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