Media Breaking News
By RAYMOND A. SCHROTH
GROAN! Another family-owned newspaper has been absorbed,
has sold out its local identity. The Los Angeles Times, ranked fourth
best in the country by the Columbia Journalism Review, has been bought
by the Chicago Tribune, ranked sixth, once known as the voice of Col.
Robert R. McCormick, one of the most conservative men in America, but in recent
years more even-handed.
The controlling members of the Times Chandler family
have recently been interested not in journalism but in the value of their
stock; so they brought in a cereal exec as CEO who sold off New York
Newsday and broke the sacred wall between the business and
editorial offices. Stock profits went up, and the L.A. Times reputation
went down, so there was a rough justice in its merger. But, like the merger of
AOL and Time Warner and ABCs absorption by Disney -- with Diane Sawyer,
in February, devoting a nice chunk of Good Morning America news
time to interview a character called the Pet.com Sock Puppet, the
mascot of the Disney-owned www.pets.com pets supply company -- its
a loss.
Thus two media viruses -- the decline in the number of individual
news voices and the domination of news by marketing -- meet and infect one
another. GROAN again!
How are we going to get out of this mess? Some suggest that what
appears to be journalisms competitor is really its friend. The future
belongs to the Internet, to the extension of newspapers onto their Web
sites.
Certainly the journalism world has established a solid beachhead
in cyberspace. A recent survey of journalists says that 73 percent of
respondents go online at least once a day, more for research than for e-mail,
compared to 48 percent in 1998. They count on the Web sites of newspapers
around the world, and Web sites organize and condense those other Web sites to
flesh out their own stories.
But that speaks more to the use journalists are making of the Web
to produce stories. How are they using the Web to present stories, and is the
Internet in fact contributing to a harder-hitting, more diverse form of
journalism?
For several weeks I have poked around the Web sites, looked at the
online magazines Slate and Salon in particular, to see what they
might add to reading the daily papers.
A few years ago Michael Kinsley left The New
Republic and Crossfire at Bill Gates invitation to start
Slate as the Microsoft-sponsored online magazine. Its innovation was to
update the content at any time, making it a cross between a weekly magazine and
a daily paper. For a while they tried charging readers $15 a year but learned
that Web readers are not going to pay to read. In format its part digest
(it tells us whats in the newspapers) and part opinion magazine, a New
Republic lite, with more and shorter pieces and more reader feedback, as if
were all involved in a dialogue.
I couldnt help noticing Catholic items. On Sunday, March 12,
Slate writer Jack Shafer was quick to respond to Andrew Sullivans
column in that mornings New York Times magazine on anti-Catholic
bigotry. If Gore had consorted with anti-Semites or anti-blacks the way Bush
had pandered to Bob Jones University, said Sullivan, the establishment would
have forced Gore into a groveling apology. Anti-Catholicism, however, is
tolerated. Not so, says Slates Shafer: Anti-Catholicism is
actually based not on intolerance but on the Catholic churchs history of
evil deeds. This conversation-starter is followed by four replies from
readers.
Salons Catholic item is even lower. Its gossip
columnist quotes a Los Angeles Magazine interview with an actor named
Rupert Everett. Rupert, it seems, is still getting over his Catholic boarding
school guilt. Says columnist Amy Reiter, And then theres
transubstantiation. Everett believes that whole Eucharist and wine turning into
the body and blood of Christ thing is a crock. Or, in Ruperts own
words, I think thats just f----g with our head.
So much for religion.
A more constructive controversy was Slates James
Fallows critique of Newsweeks list of the 100 Best High
Schools (March 13). Since Fallows once edited U.S. News and World
Report, which ranks colleges, he should know his stuff. He calls the list
an embarrassment because it is based on the number of Advanced
Placement tests taken in each school, rather than the courses or scores.
Newsweek writer Jay Matthews long reply argues that his list
evaluates schools by the level of challenge they offer the greatest number of
students, including those who will take the course and test even though they
dont do well. He cites a study of 13,000 students showing that the
best predictor of college completion was not high school grades or test scores,
but the rigor of the high school courses on the transcript.
What about politics? For a week Slate printed long
conversations among the six editors of the Texas Monthly trying to
answer the question, Who is George W. Bush? They wandered around
for 17 pages without answering what I wanted to know: the truth about his
education record as governor.
The April 10 issue of New Republic had the answer the
papers and news weeklies should have published months ago: Test scores among
Texas students are higher than the national average because the Texas test
(Texas Assessment of Academic Skills) is easier than the other national tests.
Tests that are comparable across state lines register no improvement in Texas
students.
Moreover, teachers in Texas spend eight to 10 hours a week in rote
drill for the tests. As a result the students can write only standard
five-sentence paragraph essays, can read only short test-like passages, and
cant get through a novel two years below grade level. If the six editors
of Texas Monthly knew any of that, you couldnt tell it from their
contributions to Slate.
Media critic Danny Schechter of mediachannel.org, in a
current evaluation of online news, concludes that it is not very diverse, that
the top 10 commercial sites, like Yahoo and AOL, get their international news
from AP and Reuters, and theres little difference between the two. News
from rich countries focuses on strong leaders, business, and cultural pursuits;
from poor countries on violence, disasters and corruption. To run their items
first, they skimp on research. He recommends, as I do, BBC Online,
with its 170 staff members and original well-researched stories.
In short, with a few exceptions, online journalism lives off
regular journalism, causes back pain and eye strain, and takes longer to read
than three newspapers, which I can clip and save, and which will give me 10
stories on a two-page spread.
Which brings me to my wild idea. What we need is another national
daily newspaper to compete for excellence with The New York Times. The
L.A. Times experimented with an East Coast edition some years ago. Maybe
the Chicago Tribune will start to think really big, combine with its
L.A. resources to give us the Western Tribune. Sure, it would represent
the same establishment center, but the challenge to be different might catch
someones imagination. As Charles Foster Kane says so well: I think
it would be fun to run a newspaper.
Jesuit Fr. Raymond A. Schroth is NCRs media
critic.
National Catholic Reporter, May 5,
2000
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